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Product Agent is currently in beta, and we’re seeking partners to help shape its future.
An Experiment is a controlled A/B test that compares how enriched products (variant) perform against their original versions (control) over time. Experiments measure how enriched product content impacts performance before you roll changes out across your full catalog. This allows you to test a subset of products, compare results, and apply data-driven decisions at scale.
Experiments are optional but recommended.
After you enrich and publish the products in the Experiment in Activate, performance data is tracked in Monitor.

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Why Run Experiments

Experiments help you validate the impact of enrichment by:
  • Confirming that enriched content improves visibility and engagement
  • Measuring performance changes using real data
  • Reducing risk before scaling updates
  • Building confidence in your content strategy

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Procedures

Experiments use the standard Activate workflow. The only difference is how you define your product set at the start. To create an experiment:
  1. In the left menu, click Product Agent > Activate. The Product Activation page is displayed. It shows all previously uploaded products. First-time users will not see any products.
  2. Click Create Experiment and do one of the following:
    • To create an experiment using new products, click Via CSV Import, then follow the steps in Importing Products.
    • To create an experiment using existing products, click From Existing Products, then follow the steps in Enriching Products.
    Creating an Experiment UI
Experiments begin after enriched products are published. To complete an experiment, continue through the remaining steps in Activate: