Experiment Analytics
Each experiment includes a set of graphs that compare variant and control performance over time.- The blue line represents the enriched products (variant)
- The orange line represents the original products (control)
- The vertical line marks the treatment date, when enriched products were published
- The horizontal axis shows days from treatment
| Graph | Vertical axis | Use |
|---|---|---|
| Total Sessions | Effect (%), which reflects the percentage change in sessions compared to the control group | Evaluate how enrichment impacts product visibility and traffic over time |
| Total Page Views | Effect (%), which reflects the percentage change in page views compared to the control group | Evaluate how enrichment affects product engagement and discovery |
| Add to Cart Rate Trend | Add to Cart Rate (%), which reflects the percentage of product views that result in add-to-cart actions | Evaluate how enrichment impacts conversion behavior |
Products in the experiment
The Products tab in the Performance view displays all products included in the experiment. This is a read-only view that allows you to review which products are included in the experiment and verify the scope of your results.
Prerequisites
- Ensure you have created at least one Experiment in Activate.
Procedure
The following procedure details how to access data in Performance.Viewing experiment metrics
- In the left menu, click Product Agent > Monitor. The Monitor page is displayed on the Visibility menu.
- Click Performance. The Performance menu is displayed. It shows all experiments, including their status, start and end dates, and progress.
- To view the details of an experiment, hover over its title and click View Details. The experiment is displayed on the Analytics menu.
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(Optional) To view the products in the experiment:
- Click the button at the top-right to download a CSV file of the products in the experiment.
- Click Products to view the products in the experiment, broken down by category.