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Product Agent is currently in beta, and we’re seeking partners to help shape its future.
With the Brand Configuration tab, you can control how Product Agent generates enriched content for your products. You can set the voice, languages, channels, and competitors to ensure AI enrichment aligns with your standards and performance goals. Brand Configuration is broken down into the following sections:

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Channels to Optimize Content For

The Channels to Optimize Content For menu allows you to select the platforms where you want your enriched product data to be published. Each channel has its own formatting, tone, and metadata requirements. For example, Amazon Marketplace has its own product listing requirements that are different from those of TikTok Shop. You can select multiple channels and Product Agent will create tailored content for each.

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Languages to Generate

The Languages to Generate menu lets you choose which languages Product Agent generates enhanced product data in. English is the default. You can also choose to have content enriched in French, Spanish, or German.

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Data Enhancement Options

The Data Enhancement Options menu allows for optional improvement of product content by crawling your product suppliers. When enabled, Product Agent retrieves data from supplier websites to use as additional information when enriching content. This may increase processing time and token usage. It’s meant for deeper enrichment when product data is sparse or inconsistent.

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Competitor URLs

Use the Competitor URLs menu to Link Product Agent to up to five of your competitor’s websites. This helps Product Agent in the enrichment process by providing:
  • Content benchmarking
  • Attribute comparison
  • Market positioning analysis
  • Industry standards
Brand Guidelines The Brand Guidelines menu allows you to define the voice, tone, and writing style that Product Agent uses when enriching content. This setting ensures that AI-generated product descriptions, headlines, SEO text, and FAQs align with the brand’s identity, whether your tone is polished and elegant, casual and friendly, or fast-paced and promotional. Content tone influences how customers perceive your brand, how easily product details are understood, and how well your listings perform across search engines and marketplaces. Configuring a consistent tone helps build trust, brand recall, and conversion performance. Carefully crafting your brand tone gives you:
  • Consistency across channels: Maintains a unified voice whether content is surfaced on Chat GPT, Perplexity, or your own PDP.
  • Customer alignment: Tailors language to your ideal audience, whether that’s professionals, value shoppers, or eco-conscious buyers.
  • Automation clarity: Sets clear guardrails when rewriting or enriching copy so the results don’t feel robotic or off-brand.