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Problem

As a retailer, you may be enriching product data manually by copying and pasting between systems, reformatting content, and relying on team-specific processes. This results in inconsistent listings, slower time-to-market, and higher error rates across sales channels. Common limitations include:
  • No standardized validation of required fields.
  • Manual processes prone to human error.
  • Lack of a centralized system for enrichment across teams.
  • Difficulty optimizing product content for different sales channels.

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Solution

With fabric Product Catalog, you can enrich product data with precision and scale. Using structured schemas, validations, formulas, and AI-powered content, you can ensure every product is channel-ready before publishing.

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Key capabilities

  • Configure attributes globally, by category, or by individual product.
  • Attribute formulas that auto-generate values like product names, weights, and sizes.
  • Update multiple products in bulk with CSV imports.
  • Tailor product descriptions for SEO, channel standards, and brand voice with Product Catalog AI.

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Example Scenario

A home goods retailer sells through three channels: a branded ecommerce site, Amazon, and regional marketplaces in North America. Each channel has unique requirements:
  • Amazon: Structured specs with character limits.
  • DTC site: SEO-optimized, brand-aligned copy.
  • Marketplaces: Localized content and unit conversions.
Previously, the team managed product content through spreadsheets, resulting in frequent listing rejections, inconsistent messaging, and long lead times. With fabric Product Catalog:
  • A global data structure supports both universal and channel-specific attributes.
  • Calculations populate attributes, such as volume or weight.
  • AI tools generate channel-specific descriptions.
  • Validations ensure required fields are completed before publishing.
  • Bulk tools streamline mass edits and updates.

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Outcome

  • Higher data accuracy: Fewer errors across channels.
  • Reduced manual work: Bulk and AI tools speed up enrichment.
  • Improved conversion: Optimized listings drive better customer engagement.
  • Lower return rates: Accurate, tailored content reduces buyer confusion.