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Problem

Oftentimes, you need to deliver product data to multiple systems, such as CMS platforms, search engines, and marketplaces. However, without a centralized solution, there are high maintenance costs and inconsistent customer experiences, as well as a number of other common limitations:
  • Custom-built applications are expensive to maintain.
  • Batch syncs delay updates and create data mismatches.
  • Scaling to new channels requires custom development.
  • Inconsistent product data across systems leads to customer confusion.

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Solution

fabric Product Catalog centralizes product data and makes it accessible wherever it’s needed. With high-performant storefront APIs, flexible export options, and real-time webhooks, you can deliver consistent product information to every channel—from ecommerce sites to third-party marketplaces.

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Key capabilities

  • Low-latency, high-throughput APIs endpoints for real-time storefront experiences.
  • Event-driven architecture notifies external systems of changes to product data.
  • Export product data in structured format for downstream systems like CMS or analytics.

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Example Scenario

A fashion retailer sells across its website, third-party marketplaces, and retail partners. They previously used a custom Node.js app to sync data nightly, causing 12–24 hour delays and frequent mismatches between systems. After adopting fabric Product Catalog:
  • Real-time APIs serve live product data to all channels.
  • Webhooks automatically update search and recommendation engines when product data changes.
  • Export APIs populate CMS and promotional content with up-to-date product info.
  • Launching in a new region requires only a new export config—no custom code.
This reduces engineering costs, improves product consistency across channels, and speeds up time to market.

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Outcome

  • Storefront API throughput: Real-time endpoints ensure high performance and availability under load.
  • Software cost reduction: Fewer custom integrations to build and maintain.